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Assortment Analytics Services - Renovate your product assortment strategy

In a competitive eCommerce industry, assortment analytics becomes an inevitable element to stay distinctive. Leverage our assortment analytics services to optimize product offerings, confirming that products match market demands and customer preferences.
Our assortment analytics solutions help retailers regulate the mix of products effectively, leading to improved sales, enhanced inventory management, and increased consumer satisfaction. We combine eCommerce web scraping services with assortment analytics to bring exactness in the data insights that deliver continuous growth.
Our professional assortment analytics solutions help to find high-performing products, recognize local and seasonal product demands, manage inventory levels, meet consumer demands, and gain the competitive edge.

Our Assortment Analytics Capabilities

Retail Assortment Analysis

Our retail assortment analysis solution enables you to make informed decisions. Assess how your product assortment lined-up with consumer demands and market sales trends. Get detailed sales reports to analyze product performance by region, type of store, and consumer division.

  • SKU Contribution Analysis : Discover top-performing SKUs that generate revenue and eliminate low-performing products.
  • Category Depth & Breadth Evaluation: Determine whether your categories are too deep, too narrow, or just right.
  • Assortment Gaps & Overlaps : Spot duplication and assortment blind spots that impact inventory efficiency.
  • Channel-Based Assortment Strategy : Optimize product lines for different sales channels (in-store, online, third-party marketplaces).
Retail Assortment Analysis
Inventory Optimization

Inventory Optimization

We help brands enhance their inventory management process to avoid stockout situations and sales losses. By implementing predictive analytics, we assist you in making profitable inventory decisions for each product and location.

  • Stock Level Maintenance – Predict ideal stock levels using historical data and real-time demand signs.
  • Stock and Sales Ratio Monitoring – Keep watch and balance product availability with profitability.
  • Remove Deadstock – Highlight products that need immediate clearance.
  • Keep Safety Stock – Adjust minimum stock thresholds based on changing sales patterns and supplier lead times.

Product Lifecycle Management

From new product launches to stock clearance decisions, our PLM services support every stage of your product’s journey. Make effective business decisions based on performance metrics, selling rates, and market relevance.

  • Launch Performance Prediction – With the use of AI, the success of new SKUs can be forecasted based on market and historical data.
  • Product Lifespan Sorting – Categorize every product as starter, growing, mature, or expired.
  • Exit Strategy Suggestions – Build a plan to markdown, bundle, or liquidate for less or nonperforming items.
  • Refresh SKU – Uphold assortment weightage with ongoing performance monitoring and recommendations.
Product Lifecycle Management
Pricing and Promotion Integration

Pricing and Promotion Integration

We integrate product assortment planning with real-time pricing and promotional data to certify that your product mix meets market demand and aligns with competitive pricing and promotional scope.

  • Analysis of Price vs. Sales Volume – Understand how pricing impacts product velocity.
  • Promotion Success Marking – Gauge which promotions increased product sales or affected other product SKUs.
  • Pricing Recommendations – Regulate product pricing on the basis of market response and price sensitivity.
  • Competitor Price Mapping – Compare or beat market pricing for tactical SKUs to preserve basket competitiveness.

Omnichannel Assortment Intelligence

Whether you operate online, offline, or both, we help you deliver a seamless and relevant product experience across all channels. Our tools identify what sells best where, so you can serve the right products through the right platform.

  • SKU Level Performance Analysis – Get an understanding of what performs best by comparing offline vs. online sales.
  • Click-and-Collect Product Correctness – Recommend SKUs ideal for omnichannel fulfillment.
  • Digital Shelf Optimization – Augment digital shelf listing to get better product visibility.
  • Accomplishment Readiness Assessment – Ensure mixtures align with your logistics capabilities.
Omnichannel Assortment Intelligence
Visual Dashboards and Real-Time Reporting

Visual Dashboards and Real-Time Reporting

Turn complex data into actionable insights. Our interactive data dashboards and reports provide a comprehensive data overview to stakeholders at every level. Enhance your abilities related to tracking and managing assortment performance effectively.

  • Customizable KPI Dashboards – Focus on what matters: sell-through, GMROI, availability rate, lost sales, and more.
  • Detailed Reporting Tools – Move to micro reporting from macro with a few clicks.
  • Mobile and Desktop Access – Stay connected with your data metrics, whether you are operating on desktop or mobile devices.
  • Alerts and Threshold Triggers – Get real-time notification when product performance surpasses or falls short of expectations.

Competitor Assortment Tracking & Benchmarking

Gain a competitive advantage by keeping an eye on your competitor’s product range and category shifts and monitoring your competitor’s website. We scrape, analyze, and map competitor assortments to help you optimize yours.

  • Competitor SKU Catalog Mapping – Identify what SKUs your competitors are having and how frequently they upgrade them.
  • Category Dispersion Metrics – Trail competitor development or retreat across product categories.
  • New Product Launch Alerts – Get instant notification when a competitor releases a new product in the marketplace.
  • Assortment Comparison – Make side a side-by-side visual comparison of your assortment against mega players in the industry.
Competitor Assortment Tracking & Benchmarking
Competitor Assortment Tracking & Benchmarking

Geo Location Assortment Planning

Different markets have different preferences. We use location-based data to ensure your store offers the exact mix of product assortment according to area and audience.

  • Regional Demand Heatmaps – Discover product demand and popularity for specific locations.
  • Cultural and Climate Related Assortment – Adjust assortment and recommend products according to local culture, weather, seasons, holidays, or preferences.
  • Urban vs. Rural Assortment- Tailor product assortment planning according to the population. Customize assortment strategies for the population mass and their shopping patterns.
  • Store Cluster Breakdown – Group stores with similar buying patterns for efficient localized planning.

Ready to Transform Your Business?

Take the first step towards success by partnering with us for customized software solutions that are easy to scale, easy to maintain, and tailored specifically to your needs.

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Frequently Asked Questions

Assortment analytics is the process of assessing product mix to make the ideal selection of products that should be available across different platforms, stores, channels, or locations. It helps businesses analyze and make informed decisions that enhance sales, maintain inventory levels, and increase customer satisfaction.

Assortment analytics helps discover performing products and understand consumer preferences. It also makes the right product available at the right location and time. Leveraging assortment analytics will lead to fewer stockout situations, limit excess stock levels, and deliver what consumers require, ultimately increasing the profit margin.

Assortment analytics use a mixture of POS data, consumer demographics, performance metrics, competitor product data, season trends, and geographic information. Using more than one data source provides more precise and helpful recommendations.

  • Improved product assortment planning
  • Better sell-through rates
  • Decrease in markdowns and overstock
  • Raised customer experience
  • Competitive assortment mapping
  • Better category management

Assortment analytics help retailers tailor product collections for every location based on local demands, purchase patterns, and sales trends. This process improves inventory accuracy and helps provide a personalized shopping experience.

Assortment analytics is important for retail and eCommerce, but it can also benefit other industries, such as FMCG, Fashion, consumer goods, home improvement, supermarkets, and more.

The tools and technologies for assortment analytics include demand prediction, predictive analytics, a category management platform, data visualization, analytics dashboards, and more.

While inventory management emphasizes on trailing and controlling stock levels, assortment analytics focuses on determining which products should be stocked and in what quantity. It is a tactical tool for product selection and category planning, not just logistics.

Yes, the latest assortment analytics solutions can be combined with ERP or POS systems. This integration helps with real-time data analysis and quick execution of assortment alterations over multiple channels.

To leverage the full potential of assortment analytics, it is important to find and select the correct assortment analytics service provider. Select a company that offers custom data dashboards, proven expertise, experience working with different industries, and scalable solutions.

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