Market Research Firm Boosts Insights with Real-Time Data Feeds

Client Overview

A well-known global market research and consulting firm provides ideal public opinion services to its clients. This firm conducts large-scale, day-to-day operations that require accurate, timely, and adaptive business growth.

Requirements

Develop an automated API that enables clients to get clickable insights with a real-time data feed. Key features included:

• The client aimed to get access to the latest information from web stores, review platforms, and social media with no hurdles.
• Client sought a robust system to handle large amounts of data from multiple sources that undergo frequent updates.
• Automated data workflow to reduce manual efforts.
• Structured and accurate data that can help maintain the quality of market insights.
• Delivering high-quality unique, consistent data used for research analysis.

Challenges:

Developing automated API to get clickable insights, receive updated data from social media sites, and online stores is important for a market research firm. However, it has many challenges:

Data Acquisition:

Because data have different formats and access rules, accessing them from various sources such as social media sites and web stores is tough.

Data Accessibility:

Difficulty in accessing data from various sources, such as social media sites and web stores, as they have different formats and access rules.

Data Processing:

Data processing tasks such as cleaning, standardizing, and removing redundant ones in real-time is a bit challenging task.

System Architecture:

Building a system architecture that is scalable and reliable to process a high volume of data. The challenge here was that this system should handle all real-time insights that beat the clock.

API Delivery:

Designing an automated API that provides a useful dataset while ensuring proper access controls.

Solution Delivered by X-Byte

To overcome challenges mentioned above, X-Byte team has developed an ideal approach thereby deliver satisfactory output:

• We developed a powerful web scraping tool that automatically collects real-time data from intended websites and provides useful insights to market research firms with no manual effort.
• The team has scheduled a task of data scraping using various tools such as Playwright, Scrapy, or Puppeteer to extract data without any hurdles.
• Our team has developed source-specific parsers with fallback mechanisms or AI/ML to adapt to layout changes.
• Extracted real-time insights and performed comprehensive competitive analysis.
• To receive high-quality, consistent output for research, we provided a RESTful API with date, keyword, location, and brand for retrieving market insights in real-time.
• Provided the facility to export to BI tools like Tableau, Power BI, etc.

Impact

The project gave the client some remarkable outcomes:

• Client receive updated information from social media, reviews, and stores. Client will be able to make faster and smarter decisions.
• Automated workflow has reduced manual research time and, therefore, saves lots of time, effort, and cost.
• Our web scraping tool ensures consistent data delivery even when competitors update their website structure frequently.
• We provided our client real-time visibility into pricing, reviews, thus giving a competitive advantage.

Conclusion

This case study mainly focuses on how we helped our client’s market research firm to automate its business processes and gain competitive advantages. The team has delivered real-time and high-quality insights that help the client’s business reach great heights. With our automated web scraping tool, we have automated business workflow and reduced manual work, enabling clients to receive consistent market intelligence.