Case Study: Implementing Data Scraping in the Fashion and Apparel Industry

May 17, 2023

May 17, 2023

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About the Client: The client is a leading fashion and apparel brand that operates in multiple countries. The company has a strong presence in the fashion and apparel market but is facing challenges in tracking competitor pricing, managing product availability on marketplaces, and tracking brand performance.

CHALLENGE

Challenges faced by the Client: The client was facing some key challenges that were hindering their growth in the fashion and apparel industry.

  • Not able to track competitor pricing: The client was struggling to keep track of competitor pricing and was unable to adjust their prices accordingly. This was resulting in lost sales and market share.
  • Not able to manage stock availability on marketplaces: The client was unable to track stock availability on different marketplaces, leading to lost sales and customer frustration.
  • Not able to track brand performance: The client was unable to track brand performance, making it difficult to make informed decisions about product promotions and marketing efforts.
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PROVEN-SOLUTION

SOLUTION

Solution: To address these challenges, the client implemented a data scraping solution provided by X-Byte Enterprise Crawling that would automate the process of gathering competitor pricing, stock availability, and brand performance data from various online marketplaces.

Key Highlights of the Solution:

  • X-Byte Enterprise Crawling provides real-time competitor pricing insights to adjust prices for increased sales and market share.
  • X-Byte Enterprise Crawling solution provides accurate stock availability data for effective inventory management and reduced lost sales.
  • X-Byte Enterprise Crawling’s solution analyzes real-time data from multiple sources to improve brand performance and sales through informed product promotions and marketing efforts.
  • The solution used advanced web scraping techniques to gather data from various sources and store it in a central database for analysis.
  • The solution provided by X-Byte Enterprise Crawling was fully automated, allowing the client to focus on their core business activities, rather than spending time gathering and analyzing data.

X-BYTE SOLUTION

Setting up the Crawler – The crawler was initially configured such that it could automatically scrape product price and essential data fields for present categories on a daily basis.

Data Template : A template was created utilizing data structuring based on the schema provided by the customer.

Delivery of Data : Without any manual input from either side, the closing data was supplied in an XML format through Data API regularly.

The dataset had all the information including comments, news timelines, most viewed articles, customer behaviour, etc. All of the scraped data was indexed using hosted indexing components, and search APIs were made available so that a client could get the results every few minutes.

IMPACT

Impact: The implementation of the data scraping solution provided by X-Byte Enterprise Crawling improved the client’s business by providing accurate competitor pricing data, enabling effective inventory management, and giving valuable insights into product and brand performance. This led to increased sales and market share, improved decision-making, and reduced lost sales.

IMPACT
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