Case Study: Implementing Data Scraping in the Beauty and Personal Care Industry

May 17, 2023

May 17, 2023

header-icon-industry

About the Client: The client is a leading online retailer in the beauty and personal care industry. The company operates in multiple countries and has a strong presence in the online market. However, the client was facing challenges in tracking competitor pricing, managing stock availability on marketplaces, and tracking product and brand performance.

MAIN CHALLENGES

Challenges faced by the Client: The client was facing three key challenges that were hindering their growth in the beauty and personal care industry.

  • Not able to track competitor pricing: The client was struggling to keep track of competitor pricing and was unable to adjust their prices accordingly. This was resulting in lost sales and market share
  • Not able to manage stock availability on marketplaces: The client was unable to accurately track stock availability on different marketplaces, leading to lost sales and customer frustration.
  • Not able to track product and brand performance: The client was unable to accurately track product and brand performance, making it difficult to make informed decisions about product promotions and marketing efforts.
  • Not able to get proper Sentiment about the products: The client was unable to gauge the sentiment of their customers regarding their products and as a result, they lacked valuable feedback that could help improve their offerings.
MAIN-CHALLENGES
PROVEN-SOLUTION

SOLUTION

Solution: Client has approached X-Byte Enterprise Crawling to overcome these challenges, the client implemented a data scraping solution that would automate the process of gathering competitor pricing, stock availability, and product and brand performance data from various online marketplaces.

Key Highlights of the Solution:

  • Not able to track competitor pricing: After implementing a data scraping solution that automatically collects competitor pricing data from various online marketplaces and provides real-time insights. This allows the company to quickly adjust their prices to remain competitive and increase sales and market share.
  • Not able to manage stock availability on marketplaces: After implementing a data scraping solution that collects data on stock availability from multiple online marketplaces. This provides more accurate and up-to-date information, allowing the company to better manage their inventory and reduce the likelihood of lost sales.
  • Not able to track product and brand performance: After implementing a data scraping solution that gathers data from multiple sources and analyzes it in real-time to provide insights like product ranking, best-selling products, and brand performance. This allows the company to make informed decisions about product promotions and marketing efforts, ultimately improving brand performance and increasing sales.
  • Not able to get proper Sentiment about the products: Our solution provided the client with sentiment analysis of customer feedback about their products, enabling them to make improvements based on customer feedback.

X-BYTE SOLUTION

Setting up the Crawler – The crawler was initially configured such that it could automatically scrape product price and essential data fields for present categories on a daily basis.

Data Template : A template was created utilizing data structuring based on the schema provided by the customer.

Delivery of Data : Without any manual input from either side, the closing data was supplied in an XML format through Data API regularly.

The dataset had all the information including comments, news timelines, most viewed articles, customer behaviour, etc. All of the scraped data was indexed using hosted indexing components, and search APIs were made available so that a client could get the results every few minutes.

IMPACT

Impact: The implementation of the data scraping solution improved the client’s business by providing accurate competitor pricing data, enabling effective inventory management, and giving valuable insights into product and brand performance. This led to increased sales and market share, improved decision-making, and reduced lost sales.

Overall, the implementation of the data scraping solution was a key factor in the client’s continued success in the beauty and personal care industry

Impact
Chat on WhatsApp
Chat on WhatsApp