Walmart is the largest retailer in the world by revenue, and they are not slowing down anytime soon.
As of 2019, Walmart has been in business for over 50 years and continues evolving. Walmart has always been ahead of the technological curve, from its website to its mobile apps.
They have also made strides in social media, there are over 250 million followers across their social media platforms.
In this article, we will look at how you can advertise on Walmart and build your business from the ground up using these platforms. Let’s get started!
What Is Walmart Advertising?
Walmart’s advertising strategy combines in-store, online, and social media. Walmart is known for its low prices, so it makes sense that the company would have an aggressive advertising campaign.
Walmart’s advertisements focus on its low prices and convenient location.
In addition to traditional print ads, the company produces commercials on television or radio. The commercials are often about deals or special offers that customers can use at their local Walmart store.
They also use these platforms to interact with customers by responding to questions and complaints about products or policies.
Why Advertise On Walmart?
Walmart is the largest retailer in the world. It has over 11,000 stores in 28 countries and serves over 260 million customers weekly. Walmart has a rich history of offering quality products at affordable prices and has become an American icon.
Advertising on Walmart can help you reach your target audience precisely and drive sales. Here are some reasons why you should advertise on Walmart:
- Walmart is easy to reach
- It has a broad range of products to choose from
- It offers multiple advertising formats
- It is a huge brand
- It is easy to find products at Walmart
- Walmart has a large audience
- It has great prices and deals for your customers
- It has a great website structure that makes it easy for visitors to find what they are looking for
- You can get started with Walmart advertising quickly and easily
- You can customize your ads to fit the needs of your business
Benefits of Advertising on Walmart Marketplace
Walmart’s marketplace is an online shopping platform that offers consumers a wide selection of more than 1 million products. It offers merchants the unique opportunity to reach Walmart’s millions of customers.
Also, it offers you the chance to build up your brand and reputation. Here are some top five benefits of advertising on the Walmart marketplace:
1. Brand Awareness
Advertising on the Walmart marketplace can help you build brand awareness. You can use your business’s landing page to create a lasting impression on your customers and let them know what makes you different from competitors in your industry. This is especially useful if you are starting and want to get noticed by the public.
2. Reach A Large Audience
Walmart is one of the largest and most visited e-commerce sites after Amazon. In fact, according to Nielsen data from 2017, Walmart’s U.S. customers spend more than $1 billion each month on the marketplace.
In addition, more than 2 million sellers on Walmart Marketplace sell everything from jewelry to appliances to electronics. So, by advertising your products here, you can expose your products to millions of potential customers and drive more traffic to your website.
At Walmart, you can target customers based on demographics, interests, or locations. You can also target customers by location or interest using advanced targeting options like keywords, category, device, and more.
3. Boost Sales And ROI
Another great benefit of advertising on Walmart is boosting the sales and ROI of your business. With over 1 billion monthly visitors, Walmart’s marketplace has the highest traffic among all online marketplaces.
Your products will get more exposure and increase sales when you advertise on Walmart Marketplace. You can target specific audiences based on location, keywords, demographics, or interests. You can also run campaign types such as cost-per-click (CPC) campaigns to boost your ROI.
Plus, with ad formats like text ads and display ads that are highly customizable, you can create an ad that will attract more clicks from buyers who are searching for specific products or services.
Walmart Ad Types
Search In Grid-Style
The search in grid style is a type of multi-product ad that shows an assortment of products with different images and prices. The products are organized into columns and rows, similar to a spreadsheet. The grid-style ad can be very effective because it allows you to create multiple ads to showcase different products while keeping the same overall theme. This will help you ensure that your customers see all of your offerings instead of just one or two.
Buy Box
The Buy Box is on the right side of Amazon’s product detail page. It is also known as the” add to cart button .”The first seller (the one with the lowest price) in the Buy Box wins and gets the sale on that product.
In some cases, multiple sellers are offering identical products at different prices. In this case, the seller with the highest seller scores will win if no other factors are considered.
When a buyer places an order from a seller in the Buy Box, they will see the order go through to that seller’s fulfillment center. If they contact customer service or look at their receipt, the buyer will only know which seller they ordered from.
Carousels
A carousel ad is an amazing way to showcase multiple products within one image. It can include up to nine images and two lines of text per image — making it easy for shoppers to see everything they need without having to scroll down the page.
A carousel ad also holds significant appeal for mobile users because it saves them the trouble of tapping multiple pages to see everything available on Walmart’s website.
How to Start Advertising On Walmart
The Walmart marketplace is a powerful platform for e-commerce sellers, with more than 200 million customers visiting Walmart. It is no surprise that retailers are one of the most important places to sell your products online every month.
But how do you get started advertising on Walmart? What should you know, and what are some best practices?
Here’s an overview of the process:
1. Create a seller account on Walmart Marketplace
First, you will need to create a seller account on Walmart Marketplace. You can do this by signing in with your existing Amazon Seller Central account or creating a new one if you still need one.
2. Upload your products to the website.
Once you have created an account, the next step is to upload your products to sell them on their website. Select which product category best fits your item, then fill out the rest of the information about your product (including price, shipping costs, and color options). Once you’ve completed these steps, click “Save.”
3. Choose your ad type and budget
If you are looking to advertise on Walmart, several options are available. You can choose from various ad types, such as text and display ads. The cost of each ad type varies depending on the type of product being advertised and how much traffic it gets. You can also choose pay-per-click or per-impression. (CPM)
4. Monitor your campaign performance
Advertising on Walmart is a great way to reach millions of customers simultaneously. However, it can also be expensive if you do not monitor your campaign performance closely. Make sure you know what keywords are performing well so that you can continue to bid on them and increase your visibility among potential buyers searching for products like yours.
Wrapping Up
When all is said and done, it is clear that Walmart’s advertising services are here to stay. Over the past few years, they have grown more and more by the month, and their audience continues to expand in leaps and bounds.
It may be time if you still need to jump on the bandwagon. But, if you already are a member of this audience, it pays to regularly update your advertising strategy and reach a large segment of an audience to grow your business. You can take the help of a Walmart scraper to extract the data from Walmart that you can use to update your advertising strategy.
